L/B/2 Matt Hale
As part of the exhibitionBeyond the ambit, the second poster commission for the project number's on-street light box. The poster BACK IN FIVE MINUTES has been created by artist Matt Hale.
The lightbox sign "BACK IN FIVE MINUTES" refers to my experience of the DIY, the "only just enough of everything" reality of running an artist organised gallery. Everything done on a shoe string budget time usually being unpaid. Commonly this sign would be a bit of paper pinned to the door used by a low paid artist organiser who has just run out to get some milk for the tea. But in this case the words are in sharp black on white sans serif helvetica font on the surface of a big light box fixed inside above the door of the gallery. This sign speaks of an absence but in a much more permanent form.
Perhaps the work is a monument to this DIY approach but also to a permanent state of absence as most monuments are. It really says "So how temporary is this absence really?"
Recent exhibitions include Fraternise-the Salon, Beaconsfield, London and Inside/Outside, The Edge, Eastside, Birmingham
see more of Matt's work here: